New Carbon Company

Leading provider of waffle mix to independent and chain restaurants, hotels, resorts, colleges, and other foodservice channels. The company pioneered The Waffle Program, whereby customers are provided a complementary waffle iron and subsequent maintenance in exchange for an agreement to purchase mix exclusively from New Carbon. The company maintains long-standing relationships with many of the largest restaurant and hotel chains, and serves over 40,000 customer locations.

Investment Details

Status

Realized investment

Industries

Specialized Manufacturing

Value-Added Distribution

Headquarters

South Bend, IN

Date of investment

April, 2012

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Riverarch Investment Criteria

We invest in market leading companies, typically where a strong market position is evidenced by impressive financial performance.